Target Audience for the application

Target Audience

Due to the religious issue, some of the religions are strictly not allowed the believer to having the pork as their meal. That is why the application target audience should have to set to Chinese and Non halal eater so it will not incur the displeasure of the religions. On the other hand, the target audience also has to base on the ages. This is because, different ages could have different healthy diet plan. According to the research, the human growing process reach to the climax when 19 years old and become slower after that ages. And when the ages reach to 55 years old, the metabolism of a human became slowest. Beside that, most of the Chinese food are not healthy enough, not meet to the healthy guide that created by World Health Organization (WHO). This is because most of the Chinese foods are highly in salt, sugar, and oil which are not good to human health. This means that most of the Chinese foods are not suitable to the eaters who are below the 18 years old and 55 years old because it could influence their health.

The target audience can be divided into two group of generation. The group between 18 to 30 years old could be name as youth and the group between 31 to 55 years old should be named as the aged. According to the research done, the youth is more interested to the object which is creative, interesting, high interactive. Beside that, getting influence by the Hollywood science fiction movie, most of the youth are more interested to the high technology concept feature.

On the other hands, the aged are more interested into the old or traditional feature because it is a part of the culture. Beside that, the aged think that the traditional feature like wood chair, decorated (stone) archway, traditional eating material is the only feature to represent the Chinese food. According to their comment, the most memorable thing in Chinese culture is the oldies or traditional culture but not modern technologies. Everybody knows the Chinese because of it traditional or oldies culture. If remove this precious thing, that is not the Chinese culture anymore.

Refer to the statement stated above, the application that going to create is a combination of modern and traditional feature use to ensure that these two groups of target audience are interesting to play the application.