The new Proposal...

General

Category: Malaysian Culture and Lifestlye
Tentative Title: Chinese Food Culture in Penang and Ipoh, Malaysia
CG Platform: Macromedia Director
Target Audience: The eaters who are between 18 to 55 years old, free of religious charge and health concerned.
Project Genre/ Category: Promotion
Budget: RM 0.00


Title

The Multimedia Authoring Final Project – Malaysian Chinese Food Culture


Background

The application that going to create is relate to the Chinese food and drink culture in Malaysia. Food and drink is a part of the culture of every country all around the corner, Malaysia as well. Food and drink is the most important life condition to use to maintain the health even stay alive. To be a Chinese who are living in a country which is not origin, like Malaysia, knowing about the own races culture is important. According to the Chinese, food and drink, both of that is the most important life condition. There is a Chinese idiomatic phrase which is “food and drink, the first place of desire”. That is why the Chinese food and drink culture in china worth almost few thousand of history value. Beside that, there are more interesting when the Chinese was immigrated to the Malaysia, they bought their food and drink culture into this country as well. Due to this special condition, Malaysian Chinese food and drink culture have it unique value. There are not just original Chinese food and drink, but there is a combination of Chinese and Malaysian food culture as well. To be a Chinese, there is a must to them to promote their culture and develop it. On the other hand, doing a research about this Chinese food and drink culture is an interesting job as well.


History

Food and drink could have more than thousands year of culture since there is a man living at this place of globe. Since the china got five thousand year of history, so the Chinese food could have it own interesting history. During the immigration to Malaysia during the 15th and mid- 20th centuries, Chinese brought their food culture to Malaysia as well. Although it is a combination in the domain, but some of the Chinese food in Malaysia is the own recipe but not brought in together during the immigration. That is why the Chinese food culture in Malaysia could have an interesting research.

According to the research, Most of the Malaysian Chinese are descendants of Chinese who arrived between the 15th and the mid-20th centuries. Most Chinese immigrants to Malaya came from southern China, mostly of Fujian and Guangdong provinces. This statement could show that the Malaysian food culture is more based on the Fujian and Guangdong culture. Beside that, the Chinese in Malaysia belong to several Chinese dialect groups. The six major dialect groups include the Hakka, Cantonese, Hokkien, Teochew, Hainanese and Hokchiu. This could show that the chinese food culture also related to their dialect groups. It is interesting.

On the other hand, as what mentioned above, the Malaysian chinese also own their own chinese food recipe. According to the research, most of the chinese food culture in Malaysia are original from Pulau Pinang (Penang Island) and Ipoh, Perak, one of the state of Malaysia. Refer to the statement which stated above, the main chinese immigrant in early year are from Fujian and GuangDong in China. And the main languages in Penang and Ipoh present day are Fujian and Guangdong as well. This is because, most of the chinese are chosen this states to be their based to stay in Malaysia in early year even now present day due to the water as a life condition. That is why Penang and Ipoh is one of the famous travel spot which is because the Malaysian Chinese own recipe chinese food.

As a conclusion, the application that going to create is about the culture of chinese food and drink in Malaysia especially Penang and Ipoh. The application created to introduce the chinese food culture in China and Malaysia, the recipe of the famous chinese food in Penang and Ipoh, Malaysia. Besides offering the information, the application will be created to be the interactive based. This could make the viewer or user easier to understand and remember while surfing the application. As mentioned above, the application is about the Chinese food culture in Penang and Ipoh, Malaysia.



Objective

This application is use to promote and develop the Chinese food culture in Malaysia to all around the world. This could help the global nation even the Chinese know and understand the Chinese culture. On the other hand, it could help to promote Malaysia as a travel spot as well since this application is about the Malaysian Chinese food culture.

Treatment

Through this application, there are few topic that Is highlighted, which is introduction of the Chinese food and drink culture in china and Malaysia, Introduction of how the Chinese Food Culture is brought to the Malaysia, The relationship between the Chinese Culture and the Chinese food and drink culture in Malaysia, and the recipe of famous Malaysian Chinese food in Penang and Ipoh. Through out these topics, believe that it could make the viewer understand more and know about the Chinese food culture in Malaysia. Beside that, there is at least one interactive option for each highlighted topic instead of just explain in text and images only. This believes could make the viewer easier to understand the culture. So, through out this full version of interactive application, the culture of Chinese food in Malaysia could promote and develop well.


Target Audience

The target audience that the application created for is the eaters who are free of religious charge and health concerned. Due to the religious issue, some of the religions are strictly not allowed the believer to having the pork as their meal. That is why the application target audience should have to set to Non halal eater so it will not incur the displeasure of the religions. On the other hand, the target audience also has to base on the ages. This is because, different ages could have different healthy diet plan. According to the research, the human growing process reach to the climax when 19 years old and become slower after that ages. And when the ages reach to 55 years old, the metabolism of a human became slowest. Beside that, most of the Chinese food are not healthy enough, not meet to the healthy guide that created by World Health Organization (WHO). This is because most of the Chinese foods are highly in salt, sugar, and oil which are not good to human health. This means that most of the Chinese foods are not suitable to the eaters who are below the 18 years old and 55 years old because it could influence their health.


Content

Through the application, there are 6 major topic are introducing. This had shown as below:

1) Introduction of the Chinese Food and Drink Culture in China and Malaysia. Interactive “find different” game will be added into the application. It could let the viewer find the different between the china and Malaysia food drink culture.
2) Introduction of how the Chinese Food Culture is brought to the Malaysia. Interactive delivery game will be added into the application. It could let the viewer experience how the “food” is brought from China to Malaysia.
3) Introduction of the Food culture in Penang, Malaysia. Video introduction will be added into the application. Story telling and interactive “question and answer” game will be added into the application. It could make the user remember the story easily.
4) Introduction of the Food culture in Ipoh, Malaysia. Video introduction will be added into the application. Story telling and interactive “question and answer” game will be added into the application. It could make the user remember the story easily.
5) The Recipe of the famous Chinese food in Penang and Ipoh, Malaysia. Interactive forum will be added into the application. It could make the viewers giving their comment.


Team Members’ Roles

Loo Wen Yao
1051100563
Topic Handled:
1) The Penang Chinese Food Culture in Malaysia
2) The Recipe of the Famous Penang Chinese food in Malaysia
3) History about how the Chinese food are brought to the Malaysia.

Wong Ping
1061107351
Topic Handled:
1) The Ipoh Chinese food culture in Malaysia
2) The Recipe of the Famous Ipoh Chinese food in Malaysia
3) Introduction of Chinese food culture in China and Malaysia.



Gantt chart

Week 1 – Ideation and proposal development
Week 2 – Creative design (ideation)
Week 3 – GUI design + story board development + Flow chart
Week 4 – Prototype
Week 5 – Application development
Week 6 – Application development
Week 7 – Submission